Summary
Jeroen Van Lier is an entrepreneurial product and UX leader with 11 years of experience building customer-focused digital experiences from Eindhoven. As co-owner and Head of Marketing, UX/UI, and Customer Retention at Mr. Hop, he blends hands-on interface design with growth-oriented marketing to keep users engaged and returning. He runs multiple ventures—including a web and mobile app studio (denkGroot) and a specialty coffee platform (Boonesta)—showing a knack for turning niche passions into scalable online products. His background spans web design, interaction design, SEO, and operational roles, which helps him bridge creative, technical, and business perspectives. He favors pragmatic, conversion-driven UX decisions and has a track record of shipping end-to-end solutions for small-to-medium businesses. Based in the Netherlands, he pairs entrepreneurial grit with a broad toolkit for improving product workflows and customer lifetime value.
10 years of coding experience
Hogeschool van Arnhem en Nijmegen
Dutch, English, German