Jerome Banks

Sr. Content Analyst at Health Care Service Corporation

Plano, Texas, United States
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Summary

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Jerome Banks is a senior content and digital marketing strategist with 12 years of experience driving SEO/SEM, content, and site health for enterprise and Fortune 50 brands across healthcare, telecom, manufacturing, and retail. Currently ensuring organic visibility and AI-driven answer coverage for Blue Cross and Blue Shield lines of business, he blends hands-on content work in AEM/Tridion with technical SEO fixes tied to Core Web Vitals. Jerome pairs analytical fluency—using tools like Adobe Analytics, BrightEdge, Ahrefs and Screaming Frog—with practical development experience (contributing Hive UDFs to the brickhouse repo) to bridge marketing and engineering teams. He’s known for scalable, cross-market content strategies that improve traffic, conversions and brand storytelling, and for improving platform templates and internal link architecture to make SEO gains sustainable.
code12 years of coding experience
job3 years of employment as a software developer
bookAssociate Digital Imaging, Associate Digital Imaging at art institute of Phoenix
bookAssociate Web Design, Associate Web Design at Mesa Community College
languagesEnglish
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1,620reputation
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66answers
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Badges
hive
top-5%
hadoop
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hiveql
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Github Skills (17)

data-warehouse10
java10
javas10
udf10
apache-hive10
datamart10
hadoop9
hbase9
hive9
hiveql9
sql7
percentage6
dictionary6
json6
user-defined-function6

Programming languages (3)

JavaShellScala

Github contributions (5)

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jeromebanks/brickhouse

Aug 2014 - Apr 2018

Hive UDF's for the data warehouse
Role in this project:
userBack-end Developer
Contributions:40 commits, 10 PRs, 26 pushes in 3 years 8 months
Contributions summary:Jerome primarily contributed to the `brickhouse` repository, focusing on implementing and modifying User-Defined Functions (UDFs) for the Apache Hive data warehouse. Their work involved creating new UDFs, particularly for collecting data, and fixing bugs within existing ones. The user also updated the XUnitExplodeUDTF and made additions to the system's API.
warehousedatahive-udfudfbig-data
klout/brickhouse

Feb 2014 - Oct 2016

Hive UDF's for the data warehouse
Contributions:14 commits, 9 PRs, 10 pushes in 2 years 8 months
warehousedatahive-udfudfbig-data
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Jerome Banks - Sr. Content Analyst at Health Care Service Corporation