Summary
Jerome Choo is a growth-minded product and marketing leader with 11 years of experience building data-driven acquisition and product strategies for B2B and consumer businesses. As Director of Growth Marketing at Diffbot, he leverages cutting-edge AI and web-extraction technology to build custom lead pipelines, monitor brand mentions, and turn a trillion connected facts into actionable revenue opportunities for customers like Cisco, Microsoft, and Salesforce. He previously led product and growth at Cro Metrics, delivering dramatic conversion lifts and CPA reductions through rigorous A/B testing and funnel optimization. A Georgia Tech-trained biomedical engineer and longtime maker, Jerome blends technical chops (from early web development to CTO work) with creative growth experiments and a knack for operationalizing research into repeatable systems. He lives in Houston and is known for applying research-grade rigor to everyday marketing problems—treating lead databases and market reports as engineering challenges to be rebuilt, not just reused.
10 years of coding experience
11 years of employment as a software developer
Bachelor of Science Biomedical Engineering, Bachelor of Science Biomedical Engineering at Georgia Institute of Technology
Brookwood High School
Chinese, French, singlish, English