Jessica Zeng
General Manager Of Alibaba Food And Beverage Fresh Food General Manager at Alibaba Group
Hangzhou City, Zhejiang, China
Summary
👤
Senior🎓
Top SchoolJessica Zeng is a seasoned consumer goods and e-commerce leader with nine years in senior roles at Alibaba and over a decade of commercial experience at Procter & Gamble, known for turning declining categories into double- and triple-digit growers. As General Manager for Alibaba’s Food & Beverage and Fresh Food businesses she designs and executes long-term vision and cross-channel strategies (Tmall/Taobao, livestream, big data) to boost market share and profitability, and has pioneered live-stream store formats to compete with short-video platforms. She led small appliances and consumer electronics to rapid innovation and revenue doubling through C2M product development, membership and logistics integration, and close CEO-level partnerships with key customers. Jessica combines strong operational rigor—recruiting and scaling new customers while streamlining onboarding rules—with data-driven category creation based on consumer insights. Her background in reinventing go-to-market models at P&G and negotiating distributor and retail ecosystems gives her a rare mix of brand, retail, and platform-side expertise. Based in Hangzhou, she uniquely blends FMCG commercial instincts with platform-level strategy execution to drive sustained, profitable growth.
9 years of coding experience
Bachelor's degree, Business Management, Bachelor's degree, Business Management at Sun Yet-sen UniversityMaster's degree, Master's degree at Sun Yet-sen University, Lingnan College-Massachusetts Institute of Technology Sloan Schoolof Management(MIT)
Github Skills (4)
apache-cordova5
cordova4
android3
apache3
Github contributions (2)
alibaba/cordova-yunos
Mar 2017 - Sep 2017
Contributions:13 commits, 1 PR in 6 months
apache-cordovaandroidapachecordova
yingpiao/cordova-yunos
Sep 2017 - Sep 2017
Contributions:1 branch in 1 day
apache-cordovaandroidapachecordova
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.