Jia Liu

Associate Professor Of Marketing

Hong Kong, China
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Summary

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Senior
🎓
Top School
Jia Liu is an Associate Professor of Marketing and affiliated Associate Professor in Industrial Engineering & Decision Analytics at HKUST, combining a decade of academic experience with industry collaborations at Microsoft and Facebook to advance quantitative marketing. She develops statistical, econometric, and machine learning methods that turn large, messy data into actionable insights for pricing, advertising, recommender systems, and consumer search. Her work spans both theory and practice, evaluating marketing policies for brands across retail, telecom, automotive, e-commerce, and advertising agencies. Trained in mathematics, statistics, and marketing (Tianjin University, Michigan State, Columbia Business School), she brings rigorous quantitative foundations to behavioral and AI-driven marketing problems. An uncommon strength is her track record moving between Microsoft research labs and commercial partners, which sharpens her methods for real-world deployment.
code10 years of coding experience
job7 years of employment as a software developer
bookPh.D., Marketing, Ph.D., Marketing at Columbia University - Columbia Business School
bookB.S., Mathematics, B.S., Mathematics at Tianjin University
bookM.S., Statistics, M.S., Statistics at Michigan State University
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Github Skills (20)

robotics10
simulator10
dialog10
reinforcement-learning9
simulation9
computer-vision9
high-performance8
ai8
multimodal8
facebook8
modular7
pytorch7
tree-search7
deep-learning7
binary-search6

Programming languages (2)

C++Python

Github contributions (5)

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jia-git/LaMCTS

Feb 2021 - Feb 2023

The release codes of LA-MCTS with its application to Neural Architecture Search.
Contributions:2 PRs, 8 pushes in 2 years
deep-learningneural-architecture-searchmachine-learningneural-architecturearchitecture
facebookresearch/LA-MCTS

Dec 2021 - Jan 2022

High dimensional black-box optimizer using Latent Action Monte Carlo Tree Search algorithm
Contributions:6 commits, 5 pushes, 3 branches in 21 days
boxdimensionaltree-searchmonte-carlo-tree-searchnearest-neighbors
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Jia Liu - Associate Professor Of Marketing