Jiaao Yu is a multidisciplinary leader with 11 years of experience blending product engineering, culture-building, and creative practice from Silicon Valley to Sololá, Guatemala. Currently serving as Chief Energy Officer at Boogie & Bliss and an active artist under jiaaomusic, Jiaao pairs technical product experience (former roles at Gem, Asana, Google, Yelp) with a human-centered approach to team culture and career coaching. They have a track record of early-stage impact—co-founding startups, participating in KPCB’s engineering fellowship, and organizing community-driven events like Hack the North—which complements hands-on engineering across web and product stacks. Past roles as Culture Director and Career Coach highlight a knack for scaling not just products but people and organizational norms. Their background includes a Computer Science degree from the University of Waterloo, and a less obvious throughline: a sustained interest in ritual and personal transformation evidenced by a shamanic initiation, reflecting how they integrate creativity and wellbeing into leadership. Based in Sololá, Jiaao brings entrepreneurial grit, cross-disciplinary curiosity, and a practical, people-first orientation to building teams and products.
11 years of coding experience
4 years of employment as a software developer
High School Diploma, High School Diploma at The Woodlands School
Bachelor of Computer Science, Computer Science, Bachelor of Computer Science, Computer Science at University of Waterloo
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