Jiahong Li is a senior e-commerce marketing consultant based in Shanghai with 12 years’ experience helping consumer electronics and lifestyle brands scale on platforms like Tmall and Ctrip. She has driven major revenue contributions—over 35% of her Shanghai team's key-account marketing revenue in 2020—and led cross-functional teams to build analytics modules (C-flow) that sharpen campaign performance measurement. Jiahong specializes in launching new products and flagship “big day” campaigns for international home appliance and audio brands, consistently rated outstanding on annual KPIs. Her background in luxury travel retail and partnerships (working with names like Louis Vuitton and Etihad) gives her a rare blend of brand-first strategy and hard ROI focus across digital ecosystems. Fluent in both Western and Chinese market dynamics thanks to studies in France and China, she combines data-driven planning with practical on-the-ground execution.
12 years of coding experience
4 years of employment as a software developer
Bachelor's Degree, English Language and Literature/Letters, Bachelor's Degree, English Language and Literature/Letters at Tongji University
Master's Degree, Marketing, Master's Degree, Marketing at EDHEC Business School
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Jiahong Li - Senior EC Marketing Consultant at alimama