Jiayi Lu
Consultant (Manager) at Analytic Partners
Plano, Texas, United States
Summary
👤
Senior🎓
Top SchoolJiayi Lu is a data-driven marketing analytics consultant and manager with nearly a decade of experience turning complex, multi-source datasets into actionable insights for global brands like Yum! Brands, Toyota, Burberry, McDonald’s and LVMH. She specializes in Marketing Mix Modeling, consumer insights, and digital product analytics, combining statistical rigor, experimentation, and scenario optimization to inform media planning and pricing decisions. At Kvantum by Yum! and Analytic Partners she translated advanced AI/ML and econometric models into clear business recommendations and “what-if” scenarios for franchisees and Fortune 100 clients. Jiayi pairs technical fluency in R, Adobe Analytics, and Power BI with hands-on experimentation design and storytelling to influence cross-functional stakeholders. Her academic background as a PhD candidate in China and an MS in Marketing Analytics from UT Dallas underpins a research-minded approach to practical problems. She’s notable for bridging agency-side media planning experience with enterprise-grade marketing science, enabling measurable uplift with the same or smaller budgets.
9 years of coding experience
6 years of employment as a software developer
Master of Science Management Science - Marketing Analytics, Master of Science Management Science - Marketing Analytics at The University of Texas at DallasBachelor of Communications Bachelor of Marketing, Bachelor of Communications Bachelor of Marketing at University of Shanghai for Science and Technology
Chinese, English
Github Skills (81)
opencv10
python10
image-processing10
deep-learning10
gpu10
gpu-acceleration10
acceleration10
numpy10
neural-network10
computer-vision10
unsupervised-learning10
image-registration10
machine-learning10
optical-flow10
probabilistic10
Programming languages (5)
Github contributions (5)
cs123951/MachineLearning
Feb 2018 - Mar 2018
Contributions:10 commits, 6 pushes, 1 branch in 16 days
cs123951/machine_learning_practice
May 2018 - May 2018
Contributions:13 commits, 10 pushes, 1 branch in 2 days
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