Jiayi Ma is a social and digital creative with 11 years of experience crafting brand storytelling, community programs, and content operations across entertainment and consumer brands. Currently a Social Production Coordinator supporting Instagram at Meta, she has driven social strategy and production for HBO/Max, managed a national influencer Brand Agent program for Hollister, and coordinated high-volume publishing and copy for major streaming channels. Jiayi combines formal training in graphic design (BFA, Boston University) with hands-on experience in field marketing, email and campaign design, making her equally fluent in visual craft and audience-first social tactics. A resilient self-starter—echoed by her GitHub motto about perseverance—she thrives in fast-paced, cross-functional teams and brings an uncommon mix of creative direction and executional rigor to brand ecosystems.
10 years of coding experience
5 years of employment as a software developer
Visual Arts, Visual Arts at Fiorello H. Laguardia High School of Music & Art and Performing Arts
Bachelor of Fine Arts - BFA Graphic Design, Bachelor of Fine Arts - BFA Graphic Design at Boston University
Contributions:70 commits, 2 PRs, 29 pushes in 4 years 7 months
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