Summary
Jiayu Zhuo is a marketing operations manager with 11 years of experience blending analytics-driven strategy and hands-on campaign execution across e-commerce, retail, education, and manufacturing. With an MS in Integrated Marketing from NYU and strong SEO and customer segmentation skills, she has led ad and operations teams at JD.COM and JD Worldwide, scaling marketplace initiatives and store operations. She excels at turning industry analysis and brand positioning into measurable growth, informed by early product and go-to-market work for education-tech services in New York. Comfortable with both high-level strategy and tactical tools (from campaign planning to Canva creative), Jiayu pairs creative thinking with rigorous KPI visualization. Based in Shenzhen, she brings global perspective from U.S. study and internship experience, and a knack for translating cross-functional rotations into operational leadership. Notably, her background includes entrepreneurship-style pitches to C-suite stakeholders, signaling strong business instincts beyond marketing execution.
11 years of coding experience
4 years of employment as a software developer
Master of Integrated Marketing, Marketing Analytics, 3.83, Master of Integrated Marketing, Marketing Analytics, 3.83 at NYU School of Professional Studies
Bachelor of Business Administration (B.B.A.), Marketing, Bachelor of Business Administration (B.B.A.), Marketing at China University of Geosciences
Chinese, Chinese, English