Summary
Jim Lord is a seasoned CPG executive and entrepreneur with over two decades of experience building brands, driving international growth, and founding companies. A Wharton MBA, he led major P&Ls and product innovations at Kraft Foods and Land O’Lakes—launching high-impact lines like Lunchables and delivering double-digit profit and distribution gains across dozens of markets. He later founded Wiseworld Foods to build an import/export brand and now owns a regional 360° Painting franchise, demonstrating hands-on operational leadership from sourcing to marketing. At AbsolutData he bridged data-driven strategy and digital marketing for global clients, showing a rare blend of traditional CPG product expertise and modern analytics-informed planning. Known for negotiating complex alliances and joint ventures, he pairs board-level strategic thinking with day-to-day execution experience.
12 years of coding experience
6 years of employment as a software developer
BBA, Management, BBA, Management at University of Wisconsin-Madison
MBA, Marketing, MBA, Marketing at The Wharton School