Jim Poorten
Director - Social Content at National Basketball Association (NBA)
New Jersey, United States
Summary
👤
Senior🎓
Top SchoolJim Poorten is a social media leader with 15 years at the National Basketball Association, now serving as Director of Social Content after rising through roles from production trainee to senior management. He built and scaled the league’s social strategy from its first tweet to an ecosystem reaching roughly 700 million followers across league, team, and player channels. Jim combines hands-on content production at marquee events (Finals, All-Star, Draft) with data-driven reporting and international account management, and he routinely consults on social strategy for players, teams, and partners. Known internally as a “principal engineer and Luddite,” he blends technical curiosity with a pragmatic approach to emerging platforms and live storytelling. Based in New Jersey with a BS in Business Administration and Sports Management from Seton Hall, he’s been profiled in outlets from Fast Company to CNBC for pioneering the NBA’s social playbook. Not obvious at first glance: his career started in game logging and media archive work, giving him rare expertise in marrying broadcast operations and social-first content.
15 years of coding experience
7 years of employment as a software developer
B.S Business Administration; Sports Management, B.S Business Administration; Sports Management at Seton Hall University
Github Skills (38)
riotjs10
tuple9
javascript8
component-based8
electron7
typescript7
react7
frontend6
shadertoy6
debugging6
ui-components6
devtools5
editor5
microsoft5
visual-studio-code5
Programming languages (3)
Github contributions (5)
youbastard/hexelgram
Jun 2013 - Jul 2013
Contributions:38 commits, 1 comment in 9 days
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