Jimmy L is a programmatic advertising operations leader with 11 years of experience building demand partnerships and monetization strategies across premium mobile and publisher inventory. Currently driving programmatic operations for Baidu and its Global Business Unit, he has a track record scaling global supply partnerships at Meitu and EveLab Insight and managing relationships with top DSPs such as The Trade Desk, AdColony and InMobi. Comfortable at the intersection of business development and ad ops, he combines data-driven yield optimization with hands-on negotiation of sizeable ad budgets. Fluent in English and Cantonese and with experience in customer solutions and interpretation, he brings cross-cultural communication strengths that help unlock international publisher deals.
11 years of coding experience
2 years of employment as a software developer
Bachelor of Business Administration - BA, Marketing Management, Bachelor of Business Administration - BA, Marketing Management at Kyung Hee University 경희대학교
Master of Science - MS, E-Business (E-Marketing), Master of Science - MS, E-Business (E-Marketing) at Newcastle University Business School
Bachelor of Business Administration - BA, Marketing Management, Bachelor of Business Administration - BA, Marketing Management at Hong Kong Baptist University
Bachelor of Business Administration - BA, Marketing Management, Bachelor of Business Administration - BA, Marketing Management at Beijing Normal University - Hong Kong Baptist University United International College
Contributions:7 releases, 2 PRs, 91 pushes in 8 months
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Jimmy L - Programmatic Advertising Operation Manager