Summary
Jinwoo Lee is a seasoned digital marketing manager with 9 years of experience building high-impact social and PR programs for major consumer brands and entertainment companies. Currently leading digital marketing at HYBE, he combines deep social media expertise, advertising know-how, and journalism-trained storytelling to grow engaged audiences and shape brand narratives. He has driven rapid follower growth and analytics-driven content strategies—e.g., scaling an Instagram audience from 7K to 60K in 10 months—and routinely uses GA and platform analytics for monthly optimization. His background includes agency-side work for Hyundai Motor Group, LG Chem, and global clients, giving him strong skills in corporate channel governance, media pitching, and cross-channel campaign execution. Jinwoo also brings forensic curiosity from a GitHub bio hinting at digital forensics, reflecting a detail-oriented approach to monitoring and reputation management. Based in Ulsan, South Korea, he blends creative programming with rigorous measurement to deliver measurable brand impact.
9 years of coding experience
2 years of employment as a software developer
학사, 신문방송학과, 학사, 신문방송학과 at 대구대학교
Korean, Japanese, English