Summary
Jo Scarlett is a strategic marketing and transformation leader with 11 years in senior roles driving digital, sales and marketing change across global enterprises. As CMO and PA Foundation Trustee at PA Consulting she shapes brand, customer perception and growth while mobilising large, matrixed teams to deliver measurable business impact. Her background as Chief Digital Officer and Chief Sales & Marketing Officer at BT Global Services reflects deep experience using technology platforms like Salesforce and Oracle Marketing Cloud to transform go-to-market and customer experience. Known for designing sophisticated integrated influencing strategies, she blends media, analyst and employee engagement to improve experience and commercial outcomes. Jo combines high energy and strong values with a pragmatic focus on measurable differentiation—an approach honed across consulting and telecoms at Ernst & Young and Gemini Consulting. A detail not immediately obvious: she pairs board-level strategic thinking with hands-on orchestration of transformation programmes across global ecosystems.
10 years of coding experience
6 years of employment as a software developer