Summary
Joan Bono is a footwear sales and product management specialist with 11+ years in commercial leadership and over two decades of experience across brands like Timberland, G-Star RAW and Camper. As co-founder and Partner of Value Shoes (Barcelona) since 2015, she and her team manage a +200 customer portfolio across Eastern Spain, the Balearics, Valencian Community and Andorra, helping brands scale with lean sales structures. Her strengths combine strategic distribution and trade positioning with hands-on product feedback to influence development and maximize sell-out. She has run country-level distribution strategies, coached sales teams, and negotiated key-account deals including major department stores and e-commerce channels. Trained at ESADE and EADA in sales and presentation skills, she blends commercial rigor with polished customer-facing communication. Less obvious: she leverages product-management insight from supplier-side roles to reduce go-to-market friction and deliver measurable margin and operational savings for represented brands.
11 years of coding experience
13 years of employment as a software developer
Sales Management, Sales Management at EADA - Escuela de Alta Dirección y Administración
Graduate, Finance, Marketing, Sales Management, Public Relations, Graduate, Finance, Marketing, Sales Management, Public Relations at ESERP Business School
Presentation skills in English, Presentation skills in English at ESADE Business & Law School
Spanish, English, Catalan