Summary
Joanna Strycharz is an assistant professor and co-director of the Digital Communication Methods Lab at the University of Amsterdam with a decade of experience researching data-driven persuasion and personalized marketing communication. Her work, supported by an NWO Veni grant, investigates how algorithmic persuasion and digital vulnerability exploitation shape consumer cognition, attitudes, behavior and broader societal effects. She combines rigorous empirical methods and computational skills (e.g., Python-based data collection during earlier roles) with hands-on course development and teaching at Bachelor’s and Master’s levels. Joanna brings an interdisciplinary background from Vienna to Illinois and Amsterdam, blending communication science, applied analytics, and an eye for unintended consequences in automated messaging.
10 years of coding experience
3 years of employment as a software developer
Bachelor of Arts (B.A.), International and Intercultural Communication, Bachelor of Arts (B.A.), International and Intercultural Communication at University of Vienna
Doctor of Philosophy - PhD, Communication Science, Doctor of Philosophy - PhD, Communication Science at University of Amsterdam
Exchange Student, Exchange Student at University of Illinois Urbana-Champaign
English, Dutch, Russian, Polish, German