Summary
João Borges is a Senior Product Designer with 11 years of hands-on experience and over 14 years designing for startups from pre-seed to Series B, often owning end-to-end product work as a solo designer. He blends product design, design systems, iOS apps, marketing sites and brand identity with front-end execution (Framer, React, HTML/CSS), reducing handoff friction and shipping production-ready features. João has shipped design systems and experiences for high-impact products—YC-backed Campfire.ai, a fintech for Gen Z, and an open-source meditation app with 500K+ users—and built marketing platforms that drove measurable conversions. He founded and scaled a video production business to €25K MRR and a 20-person team, so he brings operator-level prioritization and delivery under real business constraints. A wannabe illustrator and avid gamer fueled by coffee, he prefers embedding with teams and delivering fast, pragmatic solutions that balance polish with buildability.
11 years of coding experience
4 years of employment as a software developer
Licenciatura, Novas Tecnologias da Comunicação, Licenciatura, Novas Tecnologias da Comunicação at Universidade de Aveiro
Portuguese, Spanish, English