Summary
João Cabral is a serial entrepreneur and automation specialist with 11 years of experience building integrations and operational platforms that make businesses more organized, efficient and scalable. He founded Zedscript, WowBPO and Central do Franqueado, where he blends BizOps, RevOps and DevOps to design processes, metrics and automations that align product, revenue and technology. Deep expertise with HubSpot and Salesforce informs his work on CRM pipelines, data flows and commercial/financial operation optimization, often using APIs and no-code/low-code tooling to deliver practical, maintainable solutions. As COO he focuses on turning complex financial and BPO routines into repeatable, observable processes, while as CTO he implemented DevOps and SRE practices to raise development efficiency and reliability. João actively seeks strategic partnerships that complement his ecosystem and prioritize measurable client value, bringing a pragmatic founder’s perspective to technical delivery.
11 years of coding experience
12 years of employment as a software developer
PUCRS Sistemas de Informação, PUCRS Sistemas de Informação at Pontifícia Universidade Católica do Rio Grande do Sul
Portuguese, English