Summary
João Calixto is a founder and CEO with over 15 years leading research-driven innovation and nine years of hands-on tech and product experience, based in São Paulo. He built On The Go Consumer Insights, a chatbot and ML-powered survey platform that has interviewed more than one million respondents for brands like Coca-Cola, Netflix and Booking.com, translating conversational data into actionable consumer insights. Prior to that he co-founded Grimpa xd and Frente Comunicação, delivering 100+ projects across branding, UX and cultural research for global clients and spearheading the creation of On The Go’s conversational research approach. A strategist at heart who codes and ships product, João blends creative agency roots with a pragmatic interest in AI and machine learning to modernize market research.
9 years of coding experience