Summary
João Costa is a business analyst at McKinsey & Company with 16 years of professional experience and a background in Industrial Engineering from UFRJ. He founded and scaled Acrux Techwear into Latin America’s leading Olympic rowing apparel brand, then led its commercial, operations, innovation, and finance teams as CEO before advising the post-sale management team on strategic expansion. João combines startup founder grit with top-tier consulting chops, having completed multiple McKinsey internships and a stint in investment banking at Morgan Stanley. He brings practical expertise in building business models, team structuring, and go-to-market execution for niche sports markets. Based in Rio de Janeiro, he pairs analytical rigor with hands-on operational leadership and a knack for turning specialist insights into scalable ventures. An unusual strength is his ability to move seamlessly between founder-level decision-making and data-driven consulting frameworks.
16 years of coding experience
2 years of employment as a software developer
Bachelor's Degree in Industrial Engineering, Bachelor's Degree in Industrial Engineering at UFRJ - Universidade Federal do Rio de Janeiro
English, Spanish, Portuguese