João Dos Santos is a Product Designer with 11 years of experience specializing in Design Systems and DesignOps, currently shaping product experience at TAYA for the financial sector. He combines hands-on UX/UI craft, user research and testing with analytics expertise (Google Analytics, GTM, Metabase) to align business goals with measurable user outcomes. João leads Product Discovery, documents governance for design tools, and optimizes team workflows to boost consistency, accessibility and cost-efficiency. His background in art direction and project management adds a pragmatic communication and cross-functional coordination edge to his design leadership. Notably, he pairs rigorous process design with interactive prototyping to accelerate validated product decisions.
Contributions:81 PRs, 73 pushes, 75 branches in 3 months
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