Summary
João Pela is a Principal AI Engineer and data leader with 12 years of experience turning complex datasets into revenue-generating products across regulated and high-growth environments. He blends a deep academic background as a PhD experimental particle physicist with hands-on delivery of production ML systems, having led teams that scaled pricing, scheduling and LLM-powered compliance products. At Element he architected LLM deployments with human-in-the-middle validation, drove regulatory-safe designs, and implemented ephemeral self-hosted models to support rapid fine-tuning experiments. Previously as Head of Data at Seatfrog he designed the data platform and pricing engines that helped grow revenue from £250k to over £10M annually. Comfortable moving between strategy and implementation, he has repeatedly built and mentored teams, reduced critical product risk through architectural redesign, and operationalised event-driven, production-ready microservices. Based in the UK, he brings a rare combination of physics-grade rigor and commercial product focus, often applying experimental techniques to production problems.
12 years of coding experience
10 years of employment as a software developer
Doctor of Philosophy (Ph.D.) Physics, Doctor of Philosophy (Ph.D.) Physics at Imperial College London
Master's Degree Engineering Physics, Master's Degree Engineering Physics at Instituto Superior Técnico
English, Portuguese, French, Spanish