Summary
João Ribeiro is a Product Designer from Tocantins with 10 years of experience building cohesive interfaces and Design Systems across tech, health, education and finance. He combines a technical background in computer systems with hands-on product work—from discovery to high-fidelity prototypes and accessible handoffs—enabling close collaboration with engineering teams. At TheMembers he led Design Ops and crafted a payments checkout from scratch that drove over R$1M in TPV in its first six months, while also formalizing tokens, component libraries and multi-brand strategies. João is known for organizing sustainable processes, facilitating workshops and mentoring junior designers to grow their careers. Resilient and communicative, he pairs long-term vision with practical execution and a taste for structure that scales teams and products. Outside work he’s a musician and rock enthusiast, which informs a creative, rhythm-driven approach to problem solving.
10 years of coding experience
2 years of employment as a software developer
Product Design | Product Discovery | Product Leadership, Product & Design, Product Design | Product Discovery | Product Leadership, Product & Design at Tera
Curso Técnico Integrado, Tecnologia da Informação, Curso Técnico Integrado, Tecnologia da Informação at IFTO - INSTITUTO FEDERAL DE EDUCAÇÃO, CIÊNCIA E TECNOLOGIA DO TOCANTINS
Bacharelado, Sistemas de Informação, Bacharelado, Sistemas de Informação at UNITPAC
Portuguese, English