Summary
Joaquín Roca is a CEO and founder who blends two decades of organizational psychology with hands-on software building to turn messy people problems into rapid, data-driven clarity for private equity and startups. He’s the founder of Zilfi.ai, an AI organizational psychologist that compresses $200K consulting engagements into hours using his 3C Framework—Commitments, Complexity, Competencies—and has previously built two consulting practices and two leadership-development platforms. A Columbia ABD in Social-Organizational Psychology and a self-taught developer for 15 years, he uniquely speaks both the language of behavioral science and production software. His client list includes Pfizer, UNICEF, and American Express, and he’s led product and growth at Minerva, an interactive how-to Chrome app. Known for preferring radical clarity over ivory-tower strategy, Joaquín focuses on operational alpha in a post-ZIRP world to help operating partners drive real portfolio value.
10 years of coding experience
4 years of employment as a software developer
BA, Psychology and Economics, BA, Psychology and Economics at New York University
ABD (All but dissertation), Social Organizational Psychology, ABD (All but dissertation), Social Organizational Psychology at Teachers College, Columbia University
Stuyvesant High School