Summary
Joe Cookie is a senior creative manager and seasoned content producer with over two decades of experience crafting high-impact photo, video, and branded storytelling for global audiences. Based in Baltimore, he currently leads global content and motion teams at Under Armour, driving creative direction, production pipelines, and global style guides while maintaining a roster of freelance partners. He founded and runs a production company that has delivered branded content, TV programming, and news cuts, and has been a production partner on major projects for Red Bull Media House reaching tens of millions of viewers. A hands-on leader, Joe still executes shoots from concept through post and builds initiatives that push innovation in content creation. He augmented his creative background with organizational leadership training at Harvard Business School Online, blending artistic craft with strategic team and process management. Not immediately obvious: Joe’s career bridges grassroots action-sports filmmaking to global brand storytelling, giving him rare fluency in both DIY production and enterprise-scale content operations.
9 years of coding experience
Communications / Broadcast, Communications / Broadcast at The Art Institutes
Organizational Leadership, Organizational Leadership at Harvard Business School Online
cert, fine art, cert, fine art at Massachusetts College of Art and Design