Summary
Joe Friel is a mission-driven CEO and founder with 8+ years in digital product design and development, leading Yalla Cooperative—a member-owned agency operating across the UK, EU and Gaza—to build accessible, impact-focused technology for non-profits and public sector partners. He combines hands-on full‑stack development roots with a background in influencer and content strategy, which helps him translate complex social challenges into user-centred digital services like apps for Universal Credit claimants and literacy support in the criminal justice system. Joe prioritises transparency, ownership and co-design, ensuring partners retain control while launching sustainable, people-centred products. As a Non-Executive Director at Founders and Coders, he also mentors peer-led tech education initiatives, bringing practical bootcamp experience to scale civic tech impact. An early career in media and award-winning children’s radio gives him uncommon strengths in storytelling, engagement and partnership building alongside his technical leadership.
8 years of coding experience
6 years of employment as a software developer
English & Creative Writing, English, 2:1, English & Creative Writing, English, 2:1 at Royal Holloway, University of London
St Columba's College