Joe Hsu is a seasoned software engineer with 17 years of experience building user-focused web applications and design systems, now based in New York and currently at GetWhys. He has led and managed engineering teams across fintech and ad-tech products—shaping design systems, trade management, complex pricing engines, and data-driven planning tools. Comfortable spanning front-end React.js work and backend services, he partners closely with designers and product managers to turn complex requirements into consistent, maintainable UI components. Former roles at Xandr/AppNexus and Waybridge evidence his ability to deliver at scale in data-intensive environments while mentoring engineers. He combines hands-on coding with people leadership and a continual drive to share knowledge and improve team craft—an inclination that has repeatedly guided product integrations across organizations.
17 years of coding experience
16 years of employment as a software developer
BA Communication, BA Communication at University at Buffalo
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