Joe Lee is a senior product leader with 11 years of experience shaping monetization, engagement, and competitive systems for AAA live-service games, currently directing Product Management for VALORANT at Riot Games. He has repeatedly launched and scaled free-to-play revenue models—from driving VALORANT from concept to launch to leading League of Legends’ global cosmetics strategy—while managing cross-functional teams of product, research, analytics, and revenue specialists. A former founder who built a fan-to-esports-celebrity platform and an MBA from UCLA Anderson, he blends startup grit and venture insight with enterprise execution honed at Deloitte and Adobe. Known for turning data-driven retention hooks into compelling player experiences, he also brings hands-on systems experience from ERP implementations and early technical consulting that inform pragmatic product decisions.
11 years of coding experience
8 years of employment as a software developer
Master of Business Administration (MBA) Easton Technology Leadership, Master of Business Administration (MBA) Easton Technology Leadership at UCLA Anderson School of Management
Bellaire High School
BSE Systems Engineering, BSE Systems Engineering at University of Pennsylvania
Contributions:8 releases, 50 commits, 37 pushes in 8 days
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Joe Lee - Senior Director, Product Management at Riot Games