Joe Lefavi
CEO General Manager at Genuine Entertainment LLC
Los Angeles, California, United States
Summary
👤
Senior🎓
Top SchoolJoe Lefavi is a licensing and media strategist with 20+ years building award-winning, best-selling licensed content across film, TV, publishing, gaming, and tabletop. As CEO of Genuine Entertainment he’s driven programs for major IPs like Alien, Dune, Batman, Apex Legends, Blade Runner and Vampire: The Masquerade, delivering 5M+ units and tens of millions in revenue in four years while earning 50+ industry awards and nominations. He blends deal-making, creative direction, production oversight and go-to-market execution—often soliciting rights, packaging teams and shepherding approvals end-to-end—to turn beloved franchises into commercial hits. Prior roles at Lionsgate, Psyop, Jim Henson Company and his own agencies show a rare mix of studio-level marketing chops and hands-on franchise development. An atypical software-minded creator and visual/game programmer by training, he uniquely pairs product and technical sensibilities with deep IP and fan-first thinking. Known for turning niche fandoms into scalable licensing programs, he thrives on surprising collaborations that align brand integrity with new revenue streams.
9 years of coding experience
6 years of employment as a software developer
Bachelor of Arts (B.A.) Film/Cinema/Video Studies, Bachelor of Arts (B.A.) Film/Cinema/Video Studies at University of Michigan
Github Skills (30)
blueprint9
solidity9
security9
unreal9
smart-contracts9
blockchain8
ethereum8
contract8
evm8
portal7
machine-learning7
shadergraph7
python7
unity3d6
tensorflow6
Programming languages (10)
Github contributions (5)
MJWcoin/fpage-mjw
Jun 2020 - Jun 2020
Contributions:5 commits, 1 push, 1 branch in 1 day
microsoft/Imagine_sylvan-sprinter
Apr 2018 - Jun 2020
Get the assets and code here, and then follow our Sylvan Sprinter tutorial to learn more about how to work with HTML5, JavaScript, and Visual Studio to create your game! Microsoft Imagine connects you with the tools and knowledge you need to create, code, and develop your ideas. http://imagine.microsoft.com
Contributions:1 PR in 2 years 2 months
visual-studiosylvangameknowledgefollow
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