Joe Snell
Director Of Engineering, Front-End Web at Fueled
Portland, Oregon, United States
Summary
👤
Senior🎓
Top SchoolJoe Snell is a seasoned front-end engineering leader with 11+ years of experience directing high-performing teams and shipping production web experiences from Portland, Oregon. As Director of Front-End Web at Fueled (formerly 10up), he manages a global organization of 38 engineers and multiple senior leaders, blending people management with hands-on technical stewardship in JavaScript, React, CSS, HTML, accessibility, and WordPress. He focuses on building scalable systems, improving engineering practices, and operationalizing platform discipline while remaining active in code reviews, technical hiring, and integrating AI tools like GitHub Copilot into developer workflows. Joe’s background spans agency work for major brands and earlier entrepreneurial success running a retail business, a mix that informs his product-first, client-centric approach to engineering leadership. Notably, he progressed from individual contributor to director within the same company, demonstrating deep institutional knowledge and a consistent track record of evolving teams and processes.
11 years of coding experience
21 years of employment as a software developer
BA History, BA History at University of WashingtonCertificate Digital Marketing Strategies, Certificate Digital Marketing Strategies at Portland State UniversityLincoln High School
Github Skills (27)
scaffold10
wordpress10
plugin10
accessibility9
wordpress-plugin9
backbonejs9
language-design9
react9
frontend9
javascript8
gutenberg7
rdf6
wcag6
json-ld5
structured-data5
Programming languages (6)
Github contributions (5)
JDRF/spirit
Jun 2018 - May 2020
JDRF Design Language System
Contributions:524 commits, 154 PRs, 437 pushes in 1 year 11 months
language-designdesign-language-system
joesnellpdx/new_jspdx_theme
Mar 2016 - Jul 2016
Contributions:96 pushes, 1 branch in 3 months
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