Joel Bradbury is an experienced SEO Analyst based in Charlotte, North Carolina, with 14 years optimizing organic search and PPC for local, franchise, and enterprise clients. He currently leads SEO efforts at Ally Financial, bringing deep expertise in campaign development, website assessments, and performance audits that translate technical findings into scalable process improvements. Previously at Yodle he built and optimized local search programs for SMBs and franchisors, mentored teams, and created assessment frameworks to evaluate where to deploy native versus client-hosted SEO solutions. Joel combines hands-on analytics with a product-minded approach to increase efficiency and measurable ROI across channels. He is skilled at turning audit insights into repeatable playbooks for multi-location businesses—a strength that often uncovers easy wins overlooked by standard reporting.
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