Joel Califa

VP Design at Unify

New York, New York, United States
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Summary

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Rockstar
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Top School
Joel Califa is a design leader with 15 years of experience building product-facing interfaces and design systems, currently serving as VP Design at Unify after leadership roles at Heap and GitHub. He led design for GitHub Pull Requests and contributed front-end refinements to GitHub’s widely used Primer CSS, showing a blend of product thinking and hands-on UI engineering. Joel’s background spans startups and scale-ups—from running product design at DigitalOcean to teaching front-end development—so he pairs strategic vision with practical implementation. Based in New York, he brings a pragmatic focus on components and workflows that help people “make things,” and his history as both designer and developer means he often ships the detailed work others delegate.
code15 years of coding experience
job15 years of employment as a software developer
bookDesign & Technology, Design & Technology at Parsons School of Design - The New School
languagesEnglish, Hebrew
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Stackoverflow

Stats
1reputation
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Github Skills (10)

css10
system10
carbon-design-system10
system-design10
sys10
react10
storybook10
ui-components10
javascript8
sass8

Programming languages (6)

TypeScriptCSSSCSSJavaScriptRubyPython

Github contributions (5)

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primer/css

Oct 2017 - Nov 2017

Primer is GitHub's design system. This is the CSS implementation
Role in this project:
userFront-end Developer
Contributions:24 commits, 1 PR, 21 pushes in 13 days
Contributions summary:Joel primarily focused on updating and refactoring Storybook components for the Primer CSS design system. Their contributions involved modifying existing avatar components, adding new variations with right alignment, and incorporating margin adjustments. The user also addressed form-related elements by integrating updates to the form-related components. The user's changes seem to focus on maintaining and enhancing the existing user interface components within the Primer CSS framework, including markdown elements.
primerreactsassprimer-csscss
califa/rails

Oct 2017 - May 2021

Contributions:2 PRs, 5 pushes, 2 branches in 3 years 7 months
ruby-on-railsrailsruby-onruby
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Joel Califa - VP Design at Unify