Joel Falconer
Content Director at FLCN
Gold Coast City, Queensland, Australia
Summary
👤
Senior🎓
Top SchoolJoel Falconer is a seasoned content director and strategist with two decades of experience building high-traffic digital media properties and nine years in senior editorial leadership roles. He blends deep technical SEO, email marketing, and content operations expertise with hands-on product and UX work across WordPress, Ghost, HubSpot and Astro to deliver measurable audience and revenue growth. At SitePoint he engineered AI-driven workflows and analytics that dramatically increased per-page ranking efficiency and newsletter performance; at FLCN he grew owned media to 921K search impressions in the first year while integrating generative AI models for brand-aware content. Joel pairs editorial judgment with technical chops—he’s trained Stable Diffusion and fine-tuned LLMs to support scalable content production—plus direct experience in site builds and technical SEO audits. Based on a background that spans startup marketplace product roles to managing major editorial teams, he thrives at the intersection of storytelling, data and automation to make content both discoverable and commercially effective.
9 years of coding experience
8 years of employment as a software developer
Journalism, Popular Music, Journalism, Popular Music at Griffith University
Github Skills (7)
sapper10
steroids5
typescript4
svelte4
init4
cli4
sveltekit4
Programming languages (1)
Github contributions (5)
joelfalconer/counterwatch
Apr 2018 - May 2020
Contributions:20 pushes, 1 branch, 5 issues in 2 years 1 month
joelfalconer/BTC-Price-Check
Aug 2017 - Jun 2020
Contributions:20 pushes, 1 branch in 2 years 10 months
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