Summary
Joey Hoer is a Senior Business Systems Analyst with 13 years bridging development, strategy, and client-facing leadership across ecommerce and digital agencies. He designs and architects SaaS ecommerce implementations (Shopify, BigCommerce), middleware integrations, and governance frameworks that align platform architecture with long-term operational goals. A former developer and sales director, he uniquely translates complex business needs into scalable technical solutions while improving estimation, forecasting, and delivery predictability. Joey has driven processes and standards that boosted team efficiency and enabled smoother client adoption, even producing educational video content to accelerate onboarding. His hands-on background includes leading frontend development, Magento and responsive web initiatives, and direct involvement in over 100 production websites and $4M+ annual sales portfolios. Based in Richmond, VA, he pairs curiosity-driven problem solving with practical execution across product, engineering, and commercial functions.
13 years of coding experience
8 years of employment as a software developer
Bachelor of Science (BS), Communication and Media Studies (concentration in Web Design), Bachelor of Science (BS), Communication and Media Studies (concentration in Web Design) at Radford University