Summary
Johan Asplund is a founder and CEO with over two decades in international education and 12 years of focused experience building web-driven student recruitment products. He leads DreamStudies, a Stockholm-based platform that delivers free study-abroad guidance to students while helping schools recruit international applicants through data-informed online content and targeted offline outreach across Scandinavia. Johan combines hands-on product and web development expertise with deep sector knowledge from co-founding and scaling Blueberry WorldWide into one of Sweden’s largest education agencies. He has lived and studied across five countries and cultivated partnerships particularly in Japan, China, and Korea, reflecting both commercial focus and genuine cultural curiosity. An introverted organizer at heart, he blends technical fluency in web, SEO and e-learning with a humanistic approach to helping young people explore global education.
12 years of coding experience
15 years of employment as a software developer
High School Diploma, Exchange Student, Senior, High School Diploma, Exchange Student, Senior at Red Lion Area Senior High School
Study Abroad semester, English, Study Abroad semester, English at University of East London
High School Diploma, Technical Program - Electronics, High School Diploma, Technical Program - Electronics at Västergårds Gymnasiet
Master, Education, History, English, Computer Science and Rhetoric, Master, Education, History, English, Computer Science and Rhetoric at Stockholm University
Swedish, English, German