Johan Larsson
Fractional CMO at Glimz Advisory
Stockholm, Sweden
Summary
👤
Senior🎓
Top SchoolJohan Larsson is a digital growth strategist and entrepreneur with 25+ years of experience scaling ventures across consulting, tech, media and fitness, now operating as a Fractional CMO and board member from Stockholm. He has repeatedly built marketing and ecommerce operations from scratch, driving revenues to €5m+ across 70+ markets and growing social audiences from zero to 100k–150k+ through influencer, community-driven and hybrid sales strategies. Comfortable managing lean in-house, remote and offshore teams, Johan combines hands-on conversion optimisation and paid media stewardship (managing six-figure budgets) with organisation design and recruiting. He advises on authority and knowledge-graph visibility through his consultancy Glimz Advisory, aligning Wikipedia, web and social narratives for long-term discoverability in search and AI assistants. Recently he’s been integrating generative AI into marketing workflows to scale content and campaign architecture while refreshing language skills in German through client-facing roles. His background spans founding startups, early-stage product launches and corporate turnarounds, giving him a rare mix of strategic board-level perspective and operational execution.
11 years of coding experience
11 years of employment as a software developer
Business studies (in German language), Business studies (in German language) at Karlsruhe Institute of Technology (KIT)Systems Engineer Sergeant's rank Haubits 77 field howitzer system, Systems Engineer Sergeant's rank Haubits 77 field howitzer system at Swedish Army Technical SchoolUpper secondary school (gymnasium) Technological programme Extended curriculum, Upper secondary school (gymnasium) Technological programme Extended curriculum at WargentinsskolanMaster of Science (M.Sc.) Business Studies & Economics, Master of Science (M.Sc.) Business Studies & Economics at Uppsala University
Swedish, English, German
Github Skills (8)
data-storage7
storage6
nodejs6
filesystem6
embeddable6
database5
in-memory5
persistent-storage4
Programming languages (2)
Github contributions (5)
johlra/AddonDowner
Mar 2015 - Jan 2019
Contributions:26 commits, 21 pushes, 1 branch in 3 years 10 months
johlra/plainguild-homepage
Dec 2020 - Dec 2020
Contributions:3 pushes, 1 branch in 1 day
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