Johan Van Seijen
Founder at TwoWheelTales.com
Amsterdam, North Holland, Netherlands
Summary
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Senior🎓
Top SchoolJohan Van Seijen is a founder and solo content entrepreneur with 12+ years of experience turning hands-on product testing, UX design, and SEO into sustainable niche businesses. He built NexusThemes (20,000+ templates) and Restoration.bike, which generated 1.4M pageviews and $800K+ in affiliate sales through organic, long-tail SEO and 350+ detailed product reviews. Today he runs TwoWheelTales.com, producing brand‑neutral, experience-driven reviews and buyer’s guides for road, gravel, and mountain cyclists while managing site design, content strategy, and monetization solo. His background in software design, QA, and requirements engineering informs a methodical testing approach and data-driven content optimization. Johan’s mix of editorial storytelling, front-end tooling (WordPress/Elementor) and retail experience gives him rare visibility into both rider needs and dealer-brand dynamics. He prefers transparent collaborations with companies that value depth, niche authority, and measurable SEO outcomes.
12 years of coding experience
19 years of employment as a software developer
Master of Science, Informatics, Master of Science, Informatics at Universiteit van AmsterdamGithub contributions (5)
nexusthemes/nexusframework
Mar 2014 - May 2019
Contributions:340 commits, 80 pushes in 5 years 3 months
nexusthemes/nxs-woobridge
Jun 2015 - Mar 2018
Contributions:26 pushes, 13 comments, 24 issues in 2 years 9 months
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