Johann De Boer is a Senior Data Scientist with 13 years’ experience applying statistical rigour and pragmatic engineering to improve product and marketing outcomes for companies like Canva, Xero and Menulog. He specialises in experimentation, propensity and survival modelling, funnel and cohort analysis, and has a strong engineering bent—automating ETL, building CLI utilities for Mixpanel/BigQuery and productionising models. Johann combines frequentist and Bayesian approaches to shrink experiment run-times and make earlier, more reliable decisions, and he’s led cross-functional initiatives that turned analytic insight into new onboarding and product features. A gifted mentor and measurement architect, he’s also implemented large-scale analytics migrations (GA4/TMS) and deployed ML models into production. Uncommonly for a practitioner at his level, he’s currently studying Quantum Information Technology, reflecting a continuous appetite for technical depth beyond conventional data science.
13 years of coding experience
14 years of employment as a software developer
Master of Analytics, Business (Marketing), Distinction, Master of Analytics, Business (Marketing), Distinction at Massey University
Master of Quantum Information Technology, Master of Quantum Information Technology at La Trobe University
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