Summary
John Alexander is a Senior Product Manager with 11 years of experience building B2B software across startups and enterprise environments, currently leading the Shoflo product after its acquisition by LASSO. He scaled Shoflo from early-stage product to acquisition, then drove integrations of Shoflo Studio into Cvent’s Attendee Hub and Webinar platform, demonstrating strength in M&A-era product transition and platform integrations. Based in Los Angeles, he combines hands-on product work with cross-functional leadership, aligning engineering, sales, and customer success to deliver event-technology solutions. Notably, his background includes frontline client-facing experience as an Account Executive, which informs a pragmatic, customer-centric approach to roadmap prioritization and go-to-market execution.
11 years of coding experience
10 years of employment as a software developer