John Bigelow
Manager, Paid Search at Tailored Brands, Inc.
San Francisco Bay Area United States
Summary
👤
Senior🎓
Top SchoolJohn Bigelow is a data-driven paid search manager with 13 years of analytics-first marketing experience, currently overseeing roughly $60M in annual SEM and PLA spend for Tailored Brands. He combines hands-on campaign optimization and team leadership with technical expertise in GA4, Excel macros, tagging, and feed management to drive measurable e-commerce and in-store results. John has a proven track record scaling non-brand spend 250% with minimal CPC impact, leading UA-to-GA4 migrations, and standing up AdTech teams and product feed operations. Outside enterprise roles he builds and monetizes niche WordPress sites—HandToolEssentials.com and local business sites—that serve as testbeds for SEO, content, and conversion experiments he later applies at scale. His background in econometrics and database work gives him a quantitative edge in designing incrementality tests and media-mix analyses. Based in the SF Bay Area, he blends technical rigor with practical marketing instincts to turn data into profitable growth.
13 years of coding experience
7 years of employment as a software developer
Ad-Hoc Coursework Computer Science, Ad-Hoc Coursework Computer Science at Foothill CollegeBachelor of Arts (B.A.) Economics and Mathematics with a Concentration in Mathematical Sciences, Bachelor of Arts (B.A.) Economics and Mathematics with a Concentration in Mathematical Sciences at Elmira College
Github Skills (16)
sip10
telephony10
unit-testing10
pbx10
pjsip10
asterisk10
voip10
gerrit10
java10
testing10
python9
linux9
fastagi9
fastapi6
agi6
Programming languages (2)
Github contributions (5)
asterisk/testsuite
Jul 2012 - Nov 2015
The official Asterisk Test Suite repository.
Contributions:47 commits in 3 years 4 months
asterisktestinggerrittesting-toolssuite
kickstandproject/asterisk-testsuite-temporary
Jul 2012 - May 2014
Contributions:21 commits in 1 year 10 months
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