John Cartwright is a seasoned software architect and engineering leader with 13 years of experience building and scaling product-focused engineering organizations, currently serving as VP of Engineering at Roofr in Toronto. He specializes in delivering best-in-class solutions with a strong emphasis on testing, engineering best practices, and repeatable methodologies that improve quality and velocity. His career spans hands-on senior engineering and management roles at Wealthsimple, goeasy, and multiple startups, giving him deep experience across payments, consumer fintech, and platform engineering. Known for moving between technical strategy and execution, he routinely architects systems while mentoring teams to adopt rigorous QA and deployment standards. He studied Geographic Information Systems at Ryerson, an uncommon background that informs his practical approach to spatial, data-driven problems and product design.
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