Summary
John Chan is a growth-focused founder and former designer-turned-developer with 11 years of experience building and scaling SaaS and e-commerce products. As CEO and Growth Strategist at 2x, he leads a tight performance marketing team that combines paid ads, lifecycle email, and high-converting landing pages to drive tens of millions in traffic. His background spans hands-on UX, conversion optimization, and teaching web development—roles at 37signals, Lighthouse Labs, and Dayboard shaped his data-driven approach to product distribution. He’s as comfortable writing front-end code and curricula as he is iterating ad creative and funnels, which helps bridge product and growth execution. Based in Vancouver, he also co-founded communities like Vancouver Growth Hackers and brings the discipline of a nationally ranked Taekwondo competitor to team leadership and process. An ADHD diagnosis at 34 gave him fresh perspective on attention design—both in product and personal productivity.
11 years of coding experience
7 years of employment as a software developer
English, Chinese, Chinese