Summary
John Demian is a senior product marketing manager with nine years of experience who combines a developer background and front-end chops with a proven track record in developer-focused growth for DevTooling companies. He has led product launches, webinars, meetups and content programs that grew audiences (including YouTube channels hitting 70K subscribers) and repeatedly turned zero into $300k ARR within 12 months. His career moves from hands-on software engineering to building marketing engines at startups and scale-ups — launching Eyelet after a full rebuild and driving 10x traffic at Dashbird. Comfortable in growth roles (Growth at Laravel) and product marketing leadership, he blends technical empathy with repeatable GTM playbooks for developer audiences. Based in Oradea, Romania, he leverages engineering training to translate complex technical products into developer-centric messaging and scalable demand funnels. Notably, he still ships front-end work and contributes to developer communities, which keeps his marketing tightly grounded in product reality.
9 years of coding experience
17 years of employment as a software developer
LTP, Bihor
Engineer's degree, Engineer's degree at University of Oradea
English, Romanian