John Hipsher
Marketing Manager at Icarus Medical Innovations
Charlottesville, Virginia, United States
Summary
👤
Senior🎓
Top SchoolJohn Hipsher is a marketing leader with over a decade of experience building and scaling outdoor and paddlesports brands through data-driven product strategy, multi-channel campaigns, and high-impact partnerships. Having launched fast-growing lines at Bonafide Kayaks and driven category leadership at YakAttack, he blends customer insight with analytics to convert product feedback into measurable sales and retail distribution wins across B2B, D2C, and OEM channels. He’s built ambassador and pro-team programs that turned authentic athlete advocacy into reliable demand drivers, and he mentors cross-functional teams to execute against bold growth targets. Now based in Charlottesville and holding an MBA, he brings practical ops experience—from in-store promotions to e-commerce platforms like Amazon and BigCommerce—plus a creative edge informed by a lifelong passion for the outdoors and adventure photography.
10 years of coding experience
12 years of employment as a software developer
B.B.A, Marketing Management, B.B.A, Marketing Management at East Tennessee State UniversityFarragut High SchoolMaster of Business Administration - MBA, Master of Business Administration - MBA at Longwood University
Github Skills (36)
payment-gateway9
api8
grape-api8
payment-integration8
ruby7
css7
swagger7
android-sdk7
currency-converter7
bank7
currency-exchange-rates7
currency6
woocommerce6
documentation5
gateway5
Programming languages (5)
Github contributions (5)
hipspay/woocommerce-checkout-module
May 2018 - Feb 2021
WooCommerce Checkout Module for Hips Payment Gateway
Contributions:5 releases, 9 commits, 3 PRs in 2 years 9 months
payment-gatewaywoocommerce
hipspay/magento-1.x-checkout-module
May 2018 - Jun 2020
Contributions:1 release, 5 pushes, 1 branch in 2 years 1 month
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