John Lantz
Principal Technical Marketing Engineer at NetApp
Fremont, California, United States
Summary
👤
Senior🎓
Top SchoolJohn Lantz is a Principal Technical Marketing Engineer with 13+ years in developer-focused content, documentation, and advocacy, currently shaping messaging for NetApp features like FabricPool, FlexGroups, and ONTAP S3. He blends a deep background in technical writing and content strategy with front-end experience—having rebuilt and improved Breeze.js API docs and added analytics to enhance developer experience. John has repeatedly turned documentation into product adoption engines, for example growing breezejs.com into IdeaBlade’s top property and driving large portions of DevForce traffic through targeted content. Based in Fremont, he favors pragmatic, analytics-driven collateral that improves acquisition, conversion, and retention while supporting engineering workflows. Collected across startups and enterprise teams, his work spans Drupal and SharePoint portals, UI pattern libraries, and video/email campaigns, reflecting an ability to meet both technical and marketing goals. He’s known for initiative, productivity, and integrity, and for treating documentation as a strategic product rather than an afterthought.
13 years of coding experience
7 years of employment as a software developer
Bachelors English, Bachelors English at UC Santa Barbara
Github Skills (5)
api-documentation10
javascript10
html9
css9
google-analytics7
Programming languages (2)
Github contributions (5)
IdeaBlade/Breeze
Aug 2012 - Jul 2013
[WE'VE MOVED] Breeze.js is a JavaScript library for managing data in data rich-client HTML/JS applications.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:37 commits in 11 months
Contributions summary:John primarily focused on updating the API documentation for the Breeze.js library. Their commits involved rebuilding the API docs, changing download URLs within the documentation, and adding Google and Eloqua analytics tracking. The changes appear focused on improving the documentation, user experience, and tracking of the library. The user also made style and UI updates to the API documentation pages.
javascript-librarydatarich-clientjavascriptjs-applications
johnlantz/ontap
Jun 2021 - May 2024
Contributions:1 push in 3 years
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