John Rocha
SVP Of Retail Commercialization
Greater Chicago Area United States
Summary
👤
Senior🎓
Top SchoolJohn Rocha is a growth-focused operator and investor with 11+ years of experience building consumer and B2B brands, currently serving as SVP of Retail Commercialization at Cherish and Venture Partner at GoingVC. He bootstrapped DynaTrap into a $45M revenue business and led its international expansion and acquisition, blending hands-on e-commerce, marketing, and channel strategies. As an active angel investor and advisor he sources early-stage deals, mentors founders, and helps marketplaces like Gearflow scale customer experience and data-driven distribution. His background spans startup operator roles (CMO/COO) and strategy consulting, plus deep product commercialization know-how from co-founding a 3D apparel tech startup with multiple patent filings. A Kellogg EMBA and Notre Dame alumnus, he pairs academic rigor with tactical execution and a knack for turning physical products into digitally-scalable businesses. Less obvious: he often bridges technical product teams and retail partners to translate IoT and sensor innovations into real-world go-to-market roadmaps.
11 years of coding experience
6 years of employment as a software developer
B.A., B.A. at University of Notre DameFairfield UniversityVenture Capital, Venture Capital at GoingVCUniversity of Notre Dame LondonKellogg School of Management
Spanish
Github Skills (5)
social-media5
react4
redux4
firebase4
javascript3
Programming languages (1)
Github contributions (5)
jrocha2/WhereYouAt
Mar 2016 - May 2016
Contributions:100 commits, 9 PRs, 75 pushes in 1 month
reacteventsjavascriptfirebasesocial-media-app
jrocha2/DynamicBG-OSX
May 2016 - May 2016
Contributions:44 commits, 24 pushes, 1 branch in 3 days
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