John Rochford is a senior account executive, researcher, and founder with 11+ years in technology leadership focused on AI-driven web text simplification and accessible digital services for people with disabilities. He founded EasyText.AI to apply machine learning to simplify web content and has led multidisciplinary teams delivering accessible websites, eLearning, and information services for state agencies and disability organizations. A long-time W3C invited expert, he co-authored WCAG 2.2 accessibility criteria and champions cognitive accessibility, clear language, and fairness in AI. His background blends technical program management, assistive-technology leadership across university and nonprofit centers, and I-Corps training from MIT—an uncommon mix that pairs policy-level standards work with productized AI solutions. Based in Worcester, MA, he often bridges academic, government, and standards communities to make AI both practical and inclusive for people with cognitive and other disabilities.
11 years of coding experience
31 years of employment as a software developer
Technology Innovation and Entrepreneurship (I-Corps), Technology Innovation and Entrepreneurship (I-Corps) at Massachusetts Institute of Technology
Master of Science - MS, Applied Behavior Analysis, Master of Science - MS, Applied Behavior Analysis at Northeastern University
Bachelor of Arts - BA, Psychology, Bachelor of Arts - BA, Psychology at Bradford College (United States) 1803-2000
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John Rochford - Senior Account Executive at EasyText.AI