John Salzarulo is a founder-operator and software leader with 11 years of experience building product-led companies and end-to-end engineering teams, currently scaling Hoist to modernize the home services industry with backing from top VCs. He blends hands-on full‑stack development and product design—having built platforms from MVP to production at WellStart and launched consumer-facing services like Balanced Home and Landlady—with a focus on converting leads into booked jobs for residential painters. Comfortable wearing CEO and Head of Engineering hats, he has led acquisition, pricing, and service‑ops integrations as well as the technical architecture that powers them. A designer-minded developer and aspiring minimalist photographer, he brings an eye for pixel-level detail alongside pragmatic systems thinking. Notably, his background spans both supply-chain operations and SaaS product startups, giving him uncommon empathy for operational constraints when shipping software. Based in California, he combines startup grit with a track record of taking ideas from prototype to revenue and VC backing.
11 years of coding experience
8 years of employment as a software developer
Back End Web Development Computer Programming, Back End Web Development Computer Programming at General Assembly
Pre-Accelerator Program Entrepreneurship/Entrepreneurial Studies, Pre-Accelerator Program Entrepreneurship/Entrepreneurial Studies at Techstars Startup Next
AA Communication General, AA Communication General at College of the Canyons
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