Summary
John Simmons is an Analytics & Experimentation Architect with 11 years of experience specializing in Adobe Experience Platform implementations and analytics engineering across finance, travel, and consumer fintech. He has progressed from hands-on production and prepress roles into senior analytics engineering positions at Rocket Companies and Rocket Money, and most recently leads experimentation strategy at Further. Based in the Detroit area, John blends a Human-Computer Interaction MLIS background with practical engineering to translate complex data signals into measurable product experiments. He’s comfortable in both enterprise and startup settings, driving data design, tagging, and experimentation pipelines that inform product decisions. An understated strength is his cross-disciplinary grounding in imaging/printing and UX, which helps him bridge technical analytics with design and content workflows.
11 years of coding experience
12 years of employment as a software developer
Master of Library & Information Science (M.L.I.S.) Human Computer Interaction, Master of Library & Information Science (M.L.I.S.) Human Computer Interaction at University of Michigan
Imaging (Graphics and Printing Sciences) Imaging Business Design, Imaging (Graphics and Printing Sciences) Imaging Business Design at Western Michigan University